Honorée Corder
Executive Book Producer & Author

Reading time: 3 minutes

Hey Reader!

The 12x12 Matrix is a cool, visual marketing tool--you're gonna love it! Plus, I’m revealing my long-term marketing strategy. Get ready for some serious networking structure and book promotion insights…*

Part I

The 12x12 System and Matrix are my tried-and-true business networking tools. If you want to know who you need to know, and when to reach out to them next, you're gonna love them!

Let’s talk about the 12x12 Matrix from Business Networking:

• What It Is: A strategic tool to identify and organize your most valuable networking connections.

• How It Works: You’ll learn to pinpoint 12 categories of professionals who can skyrocket your success, with 12 contacts in each category.

• Why It’s Powerful: It turns networking from a scattergun approach to a laser-focused strategy. No more wasted time on connections that go nowhere!

I can't say more without just saying everything that's in the book (and that's a lot!).

Ready to build your own 12x12 Matrix? Grab your copy here.

Part II

Now, let’s discuss my long-term marketing strategy for Business Networking. Like every book, I start with crafting a Book MAP (Marketing Action Plan) as found in You Must Market Your Book. Yes, I create a new Book MAP each and every time, even though I've identified through trial and error what works the best (generally speaking).

It still helps to pencil it all out, schedule it, and execute on it.

Here are my three main long-term marketing strategies:

• Podcast Guest: My Podcast Pitch Documents are complete, and I’ve lined up guest appearances on business and entrepreneurship podcasts for the next 6 months.

• Content Creation: I’ll be sharing my experience of working on this book in my email newsletter, not just during this week, but in the months and years ago. 👋 #abookisnotanavocado

• Meeting the People: Putting the book in action while getting the book in action seemed the logical way to get the book in motion (because a book in motion is money in motion...).

I'll be repeating these three initiatives because they work.

And, I'll always keep in mind book marketing is a marathon, not a sprint! I hope this is helpful...press reply and let me know!

To your strategic networking and marketing!